Explain and apply concepts from communication theoretical traditions in small groups, business, interpersonal, mass media, and public settings.
Create appropriate and effective messages based on skilled analysis of the audience and situation using mediated and non-mediated presentations with a variety of purposes (inform, persuade, entertain, advocate, and celebrate).
Apply good reasoning, critical thinking and problem solving skills in interpersonal, small group, organizational, public, and mass media settings, while incorporating ethical principles of the discipline.
Apply effective skills in researching, organizing, and writing appropriate professional documents, personal communication, and effective communication analysis.
Demonstrate effective cross-cultural communication knowledge and skills in achieving a global perspective.
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