Several of you are working on projects that include social media marketing or something having to do with layout design. This being the case, I want you to create a portfolio blog that shows your content, your URLs, your Facebook links, Twitter feeds, anything you're designing, laying out, posting, etc.
The blog should include your communication objectives and audience analyses and how you plan to measure efficacy.
If you're working with a landing page you should get familiar with Google Analytics and know how to embed their code into the webpage so you can track page analytics. Don't know how? I'm right here, let's talk.
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Program Learning Outcomes
Theory - Explain and apply concepts from communication theoretical traditions in small groups, business, interpersonal, mass media, and public settings.
Content Creation - Create appropriate and effective messages based on skilled analysis of the audience and situation using mediated and non-mediated presentations with a variety of purposes (inform, persuade, entertain, advocate, and celebrate).
Critical Thinking - Apply good reasoning, critical thinking and problem solving skills in interpersonal, small group, organizational, public, and mass media settings, while incorporating ethical principles of the discipline.
Research - Apply effective skills in researching, organizing, and writing appropriate professional documents, personal communication, and effective communication analysis.
Global Perspective - Demonstrate effective cross-cultural communication knowledge and skills in achieving a global perspective.
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