Theory - Explain and apply concepts from communication theoretical traditions in small groups, business, interpersonal, mass media, and public settings.
Content Creation - Create appropriate and effective messages based on skilled analysis of the audience and situation using mediated and non-mediated presentations with a variety of purposes (inform, persuade, entertain, advocate, and celebrate).
Critical Thinking - Apply good reasoning, critical thinking and problem solving skills in interpersonal, small group, organizational, public, and mass media settings, while incorporating ethical principles of the discipline.
Research - Apply effective skills in researching, organizing, and writing appropriate professional documents, personal communication, and effective communication analysis.
Global Perspective - Demonstrate effective cross-cultural communication knowledge and skills in achieving a global perspective.
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